Catch people at the exact moment they search for what you sell.
Google will happily spend your budget on searches that were never going to become customers. Broad match, automated campaign types and untouched search term reports are where most budgets quietly leak. Add conversion tracking that was set up wrong, and the account optimises itself towards the wrong outcome month after month.
Google Ads is the fastest route to enquiries from people already looking. The whole job is making sure you pay for the searches that convert and none of the ones that do not.
Structure, tracking, search terms and wasted spend reviewed before anything changes.
An ongoing programme of cutting the searches that cost money and never convert.
Rebuilt around how people actually search and what each product or service is worth to you.
Responsive search ads, extensions and assets written and tested properly.
Set up correctly in your account, including offline conversion import where you close on the phone.
The right automated strategy for your data volume, actively managed rather than set and forgotten.
Reviewed every week, because this is where budgets get saved.
What you spent, what it produced, and what it cost per enquiry. Every month.
How a Google Ads engagement actually runs, from the first audit to the monthly call.
We find the waste and the missed opportunity in what is already running.
Structure, tracking and copy rebuilt around commercial intent.
Search terms, bids, budgets and ad copy reviewed every week.
Monthly call about enquiries and cost per enquiry, and what we change next.
No vague “results take time”. Here is what lands, and roughly when.
Audit, conversion tracking verified, account access in your name
Restructured campaigns live with new ad copy
Search term review, negatives, bid and budget management
Report on enquiries and cost per enquiry, plus next actions
We quote every engagement on its own terms. What moves the number is how competitive your sector is, how much ground there is to cover, and how much we are producing each month. There is no setup fee and no minimum term.
You get an exact figure in the free growth plan, in writing, before you commit to anything.
Advertising budget sits on top of the management fee. It is paid directly to the platform by you, on your own card. We never mark it up and we never bill it through us.
Spending £4,000 a month on Google Ads with no conversion tracking and a slow website.
Rebuilt the site, fixed tracking, restructured the account. Cost per enquiry fell from £96 to £40.
Three locations with inconsistent profiles and no local visibility outside the immediate postcode.
Grid rankings improved across all three sites with a review programme that lifted average rating to 4.8.
Daniel Okonkwo leads Google Ads at RankQora. Lead generation for service businesses. 9 years in paid media. You deal with them directly, not with an account manager relaying messages.
iOS and Android builds with a proper plan for what happens after launch.
Content people actually stop for, posted consistently, tied back to enquiries.
Most UK service businesses need at least £1,000 a month for Google Ads to gather enough data. Competitive sectors like legal or trades in big cities need more.
No. Google bills your own card directly. We only invoice for management, which keeps everything transparent.
Enquiries usually start in the first week or two. The account gets meaningfully more efficient over the first two to three months as data builds up.
Yes, and that is usually better than starting fresh because the history has value. We audit first and tell you what we would change.
Where it genuinely suits the business, with proper exclusions and reporting. We do not default to it just because Google pushes it.
Nothing. It is yours, in your name, with all its history intact. Thirty days notice and we hand back access.
Tell us the goal and you will get a written plan in about a week. No call needed to find out the price.
