SEO

SEO that brings enquiries, not just rankings

Rank for the searches that actually bring you work, including the AI answers people now read instead of clicking.

Laptop showing organic search performance graphs
The problem

Where seo usually goes wrong

Most SEO goes wrong in the same two ways. Either it chases keywords with big search volume and no buying intent, which produces traffic that never enquires, or it stops at a technical audit nobody ever implements. Meanwhile the way people search has changed. A growing share of questions get answered inside ChatGPT and Google AI Overviews, and plenty of agencies are charging extra to deal with that.

What is included

What you get with SEO

Search still sends more qualified enquiries than any other channel. We go after the terms with buying intent, fix what is holding the site back, and build the authority that keeps rankings once you have them.

01

Technical audit and fixes

We find what is stopping Google crawling and understanding the site, then we actually fix it rather than handing you a list.

02

Keyword and intent mapping

Every target term gets checked for whether someone searching it is ready to buy. Vanity terms get dropped.

03

On page optimisation

Titles, headings, internal links and copy rewritten around what each page is genuinely trying to rank for.

04

Content that earns rankings

A monthly content plan built from real search demand, written by people who understand your sector.

05

Digital PR and link building

Coverage and links from sites that carry weight in the UK. No private blog networks, no bought links.

06

Schema and entity work

Structured data so search engines and AI models know exactly what your business is and what it does.

07

AI search visibility

Tracking and improving whether you get cited in ChatGPT, Perplexity and Google AI Overviews. Included, not an upsell.

08

Reporting on enquiries

Monthly reporting that shows organic enquiries and cost per enquiry, not just where you sit for a keyword.

09

Local search where it applies

If you serve an area rather than the whole country, local rankings get their own track.

How it works

The four steps

How a SEO engagement actually runs, from the first audit to the monthly call.

01

Audit and baseline

We record where you actually are today so there is no argument later about what changed.

02

Strategy and plan

A written plan covering the terms we are going after, what we will build, and what we expect it to do.

03

Build and publish

Technical fixes, content and links go live in a sequence that gets you results in the right order.

04

Review and push

Every month we look at what is moving, what is not, and where the next bit of effort goes.

Timing

What you get, and when

No vague “results take time”. Here is what lands, and roughly when.

Week 1

Technical audit, baseline report, access set up in your name

Week 2 to 4

Priority technical fixes live, keyword and content plan agreed

Month 2 to 3

On page work complete, first content published, link building underway

Month 4 onward

Ongoing content, links, AI visibility tracking, monthly reporting call

Pricing

How pricing works

We quote every engagement on its own terms. What moves the number is how competitive your sector is, how much ground there is to cover, and how much we are producing each month. There is no setup fee and no minimum term.

You get an exact figure in the free growth plan, in writing, before you commit to anything.

Proof

What this looks like in practice

Commercial Plumbing, Manchester

3x more enquiries in nine months

Ranked on page three for everything that mattered and relied entirely on word of mouth.

Organic enquiries went from 11 a month to 34, with map pack visibility across nine target areas.

SEO and Google Business Profile
Recruitment Firm, Birmingham

Four hours a week saved on admin

Enquiries sat unanswered for hours and candidate records were typed into two systems by hand.

Instant lead routing plus CRM sync, alongside an SEO programme that doubled organic sessions.

SEO and AI Automation
Who runs it

The person doing the work

Emma Caldwell leads SEO at RankQora. Technical SEO and AI search visibility. 12 years in search. You deal with them directly, not with an account manager relaying messages.

Emma Caldwell, Founder and SEO Lead at RankQora
Emma Caldwell
Founder and SEO Lead
Often paired with

What people usually run alongside this

Website Development

Fast, clean websites built to turn visitors into enquiries, not just to look good in a portfolio.

Google Business Profile

Show up in the map pack when someone nearby is ready to buy right now.

FAQ

SEO questions

For most UK businesses you will see movement in three months and meaningful enquiry volume between six and nine months. Competitive sectors take longer. If you need enquiries sooner than that we will tell you to start with paid ads instead.

No. Nobody can, and anyone who does is either guessing or misleading you. What we commit to is an agreed plan, agreed KPIs, and an honest monthly report against them.

No. Plenty of agencies are charging 20 to 50 percent on top for this. We treat it as part of doing SEO properly in 2026, so it is included.

Our own writers, working from a brief we build with you. Nothing gets published without you seeing it first.

You keep everything. The content stays on your site, the links stay pointing at it, and the accounts are already in your name. Thirty days notice and we hand over cleanly.

We work across most UK service and retail sectors. On the first call we will tell you honestly whether we have relevant experience or whether someone else is a better fit.

Next step

Want a SEO plan with a real number on it?

Tell us the goal and you will get a written plan in about a week. No call needed to find out the price.